The Delle at The Bend
Apartments by Marriott Bonvoy

Mixed Use

Residences

Location

Nashville, TN

Services

Brand Experience

Interiors: Bespoke

Procurement

A New Kind of Stay in Nashville

The Delle at The Bend is bringing Apartments by Marriott Bonvoy to Nashville through 128 fully furnished apartment-style accommodations. Introduced in 2022, Apartments by Marriott Bonvoy is a residential soft brand designed around evolving traveler preferences.

The brief asked our Brand Experience, Interiors, and Procurement teams to think past the conventions of a traditional hotel. The result is an environment built for varied lengths of stay and ways of living, one that ties hospitality, residential life, and neighborhood into a single sense of place.
The concept draws on the forces that have long shaped Nashville: the flow of the Cumberland River and the radio waves that carried Music City around the world. From that shared starting point, Brand Experience and Interiors balanced the restorative calm of nature against the energy and connectivity of city life. Read More

A Name Rooted in Place

The Delle's name comes from its neighbor, Sulphur Dell, a name that traces back to the natural sulphur springs that once defined the low-lying Sulphur Spring Bottom. The area grew into a gathering place and, later, one of Nashville's earliest centers of professional baseball; its historic ballpark became known as Sulphur Dell. Baseball has since returned to the site at First Horizon Park, home of the Nashville Sounds.

We adapted "Dell" by adding a final "e" to the end, keeping a real connection to place while making the name softer, more distinctive, and more contemporary. Short, memorable, and rooted in the neighborhood's natural, cultural, and community history.
Three Pillars, One Personality

Three brand pillars guided every decision across identity, guest experience, and interiors:
Organic Fluidity — ease expressed through natural materials, curved forms, and intuitive experiences
Harmonious Contrasts — tension between soft, organic elements and structured urban influences
Creative Resourcefulness — the flexibility of apartment-style living, supporting different ways to gather, work, recharge, and settle in

Together, they built a personality that reads as sophisticated yet approachable, relaxed yet plugged into what's happening around it. Read More

One Story, Carried Through Every Layer

The Delle brings every layer of the experience back to the same idea: a stay that feels connected to Nashville without being defined by its clichés. Rooted in the history of Sulphur Dell and shaped around the rhythms of everyday life, the property gives guests the freedom to settle in, stay awhile, and experience the city on their own terms.
A Brand That Works as Hard as It Looks

For an apartment-style concept, the brand had to do more than establish identity — it had to support everyday living.
A neighborhood map connects guests to nearby restaurants, services, and attractions. In-room communications and community programming give them further ways to engage with The Bend and the city beyond it. None of it is decorative: every touchpoint is built to help guests settle in fast while keeping the independence a residential stay promises.

Material, Form, and Contrast

The Interiors team carried the strategy into the physical environment through material, form, pattern, and planning.
Natural warmth, dynamic pattern, refined finishes, and considered detailing give the spaces a residential feel without tipping into overly casual. Curved silhouettes and tactile materials soften the rooms; cleaner architectural lines and urban influences add definition. That contrast is the interiors' character: polished but comfortable, expressive but restrained, adaptable enough for a one-night stay or a month-long one.

Function mattered just as much as feel. Apartments are organized around daily routines, giving guests room to cook, work, host, or unwind on their own terms. Shared amenities extend that flexibility beyond the unit: outdoor spaces, a pool, fitness facilities, and communal areas offer both connection and retreat, so hospitality never comes at the cost of residential autonomy.
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