TownePlace Suites Nashville Downtown/Capitol District
Category
Restaurant & Bar
Select Service
LocationNashville, TN
ServicesBrand Experience
Interiors: Prototypical (Gettys One)
Procurement
Awards & Recognition
Gold Key Awards Nominee, Best Hotel Focused Service
2021
The True Nature of Nashville
Inspired by the natural beauty and rich resources that once defined Nashville, the hotel design for TownePlace Suites Nashville, the third largest TownePlace Suites by Marriott, reflects the lush riverbanks and soothing sulfur springs that first attracted settlers to the area. The hotel creates a modern oasis in the heart of the city, evoking the tranquility and allure of central Tennessee’s past, while seamlessly blending it with the vibrancy of present-day Nashville.
From the retro-modern inspired independent coffee shop on the ground-floor to the rooftop bar offering sweeping views of the State Capitol, every aspect of the hotel is thoughtfully designed to immerse guests in Nashville. With spaces like a complimentary breakfast area, exercise facilities, meeting rooms, and a business center, the hotel merges comfort and functionality while staying grounded in the city’s roots.
From the retro-modern inspired independent coffee shop on the ground-floor to the rooftop bar offering sweeping views of the State Capitol, every aspect of the hotel is thoughtfully designed to immerse guests in Nashville. With spaces like a complimentary breakfast area, exercise facilities, meeting rooms, and a business center, the hotel merges comfort and functionality while staying grounded in the city’s roots.
Lobby and Breakfast Area
We designed the public areas to incorporate the natural beauty and rich resources that once defined Nashville.
HOTEL CONCEPT
Each guest suite is thoughtfully designed as a personal retreat. Calming hues of blues and greens, inspired by the rivers and forests of Tennessee, are complemented by fauna-themed artwork, subtly connecting the interior to the natural world. A well-lit work area offers ergonomic furniture for productivity, while the fully equipped kitchen allows guests the convenience of home cooking. Cozy sofa beds provide additional space to lounge or accommodate extra guests, and soft textures and plush bedding ensure a restful stay.The lobby and breakfast area serve as the heart of the hotel, designed to be a tranquil haven that welcomes guests with light wood tones, nature-inspired imagery, and abundant greenery. Floor-to-ceiling windows bathe the space in rejuvenating natural light, blurring the line between the indoors and the serene outdoors. Comfortable lounge seating encourages relaxation, creating a soothing yet vibrant environment. The breakfast area’s open design invites guests to gather and start their day with the warmth of Southern hospitality, with communal tables and a coffee bar offering an informal social space.
Designed for seamless collaboration, the boardroom combines functionality and elegance. Clean, modern lines are softened by light wood tones, creating a warm yet professional ambiance. Natural light pours in from large windows, illuminating the U-shaped layout, which promotes interaction and visibility among all participants. The room is outfitted with cutting-edge technology for presentations and virtual meetings, ensuring productivity in a sleek, uncluttered space. Thoughtful details, such as ergonomic seating and strategically placed greenery, contribute to a calm, focused environment.
The parlor room is an elevated meeting suite that blurs the line between work and leisure. With a spacious kitchenette and a comfortable living area, it’s perfect for both casual and professional gatherings. The conference table is complemented by large windows that flood the space with natural light, offering views of the surrounding cityscape. A private terrace extends the room’s usability, providing an outdoor space for guests to recharge without leaving the room. The design is a blend of contemporary style and the vibrant energy of Nashville.
Carrying the theme of community and local charm, the outdoor patio provides a refreshing retreat for guests. Fire pits, surrounded by plush seating, create a cozy atmosphere. The patio space is designed to make guests feel like locals, providing a welcoming place to unwind after a busy day or share a meal with friends under the open sky.
Moonshot Coffee Bar
Moonshot Coffee Bar is a unique fusion of retro inspiration and modern design, encapsulating a Mediterranean aesthetic with vintage influences to create a relaxed and inviting atmosphere throughout the day.The centerpiece of the space is the coffee counter, clad in retro-inspired tiles that extend vertically, adding texture and visual interest while guiding the eye upward. The rest of the space has a variety of seating options that cater to different moods and occasions, with colorful banquettes providing cozy nooks for intimate conversations, and fresh aqua-green stools offering a more open, communal feel at the counter. Matcha-colored accents, sprinkled throughout the space, lend a subtle vibrancy that ties the overall palette together.
Lighting plays a key role in shaping the café’s atmosphere—large overhead pendants cast a soft, diffused glow that creates a warm, welcoming environment, while ambient lighting details throughout the space offer pockets of intimacy in the openness of the design.
The branding reflects the retro yet modern blend through clean, balanced typography and celestial illustrations inspired by the night sky, evoking the orbits of heavenly bodies. This celestial theme is not only a nod to space exploration but also playfully references the nearby ballpark, where a "moonshot" signifies a towering home run, symbolizing both ambition and adventure.The brand personality is casual yet refined, friendly but not overbearing. This duality is reflected in the brand design and its narrative, which supports a seamless transition from morning to evening
To reinforce this cohesive experience, the branded materials extend the retro-modern vibe. The packaging features a muted color palette inspired by the soft tones of the night sky, echoing the celestial theme and lending a calming, timeless feel to every touchpoint. Custom merchandise incorporates vintage-inspired, celestial illustrations, enhancing the café’s identity while offering guests a tangible connection to the brand. On social media, styled food photography and thoughtfully designed graphics bring the brand to life, maintaining a consistent aesthetic that reflects the café’s unique atmosphere from morning to evening.
Top Note
TopNote, the property's rooftop bar and restaurant, is designed to encapsulate the essence of a warm summer evening in Nashville. The concept is deeply rooted in meticulous craftsmanship, featuring a selection of locally curated beverages, handcrafted Southern motifs, and nods to traditional print shop techniques. With elements inspired by the distinctive style of Hatch Show Print, the space is thoughtfully layered to evoke a sense of homegrown authenticity and celebration. This immersive environment aims to leave guests with a lasting impression of Nashville’s vibrant spirit.
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