The ways in which brands, or companies, can be Helpfull are limitless. One of the interesting extensions/evolutions of this trend is what TrendWatching calls “forgiving by design”: designing dimensions of…

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this more relevant than ever today?…

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this more relevant than ever today?…

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this more relevant than ever today?…

No matter the age on our IDs, we welcome it when brands invite us to engage in play. Play brings joy, joy leads to positive affiliations with a brand—and that…

As consumers wade through a tsunami of competing offers, they expect something in return when they give a brand their loyalty: more recognition, personalization and trustworthiness….

As a scarce commodity, consumers’ time needs to deliver maximum value—which sometimes means speeding through a tedious experience, and at other times, relishing a fleeting experience….

In hundreds of ideas collected by Hotel of Tomorrow® teams, five important trends emerged to shape the future of hospitality.

In hundreds of ideas collected by The Hotel of Tomorrow® Project teams, five important trends emerged to shape the future of hospitality….

In this issue, we explore the pandemic-inspired paradigm shift leading to trends that exhibit 1920s recovery and prosperity, and reflects the spirit of the cultural revolution of the 1960s.