Tribune Tower Residences
Category
Residences
LocationChicago, IL
ServicesBrand Experience
Interiors: Bespoke
Procurement
Awards & Recognition
Urbanize Chicago's People’s Choice Best Building
2024
National Association of Home Builders Best in American Living Award
2023
Landmarks Illinois Richard H. Driehaus Foundation Preservation Award for Adaptive Reuse
2023
Design Excellence and Lerch Bates People’s Choice Award from AIA Chicago
2023
Gold Key Awards for Excellence in Hospitality Design
2022
Historically Driven by Purpose
Built in the 1920s off the ambitious plans submitted in an international design competition, the neo-Gothic Tribune Tower still stands as a symbol of Chicago’s history and architectural prowess. Nearly a century later, we transformed the longtime home of the Chicago Tribune into a collection of luxury residences ranging from $900,000 to over $7 million in value.
Elegant, Classic, Iconic
To create an interior environment fit for top-tier residences, we focused on honoring the building’s profound past while introducing its new life, beautifully transformed for today’s luxury urban dweller. Paired with harmonious neutrals, rich color palettes are drawn from the buildings exterior, the Chicago River, and its bridges to create a sumptuous, layered, distinctive experience across all 56 floor plans. Units feature white oak hardwood floors, fireplaces with custom stone, 10-foot ceilings, premium appliances, custom millwork, marble flooring in bathrooms, and stunning city views from floor to ceiling windows.A step inside the private Illinois Street entrance reveals a soaring lobby. Inspired by the well-known Michigan Avenue lobby, its luxury appointments are complemented with striking elements reminiscent of the building’s legendary first chapter. The historic Michigan Avenue lobby, with its oversized map, carved and inset inscriptions, and iconic clock adorned with characters from Aesop’s fables build a mythical story meant make resident’s stop and stare.
Modern expansiveness and timeless elegance create a luxurious sanctuary for the sophisticated residents. The classically designed living spaces feature high ceilings, wide planked hardwood flooring, custom mouldings, and exquisite finishes. The kitchens offers the perfect balance of today’s advanced culinary technology and elegant design. Spaces feature custom-designed cabinetry and quartzite counters, and are equipped with Sub-Zero®, Wolf,® and Miele® appliances. Spa-like, serene and designed for pampering, master bathrooms feature a deep soaking tub and separate shower surrounded by sumptuous marble and mosaic tile.
The 25th floor Crown Lounge and Terrace offers breathtaking views of the city, framed by Gothic spires and intricate embellishments dramatically lit to highlight architectural elements. The residents-only space is furnished and landscaped, with elegant outdoor seating areas encircling the octagonal-shaped levels; the amenity also includes an indoor chef’s kitchen, outdoor grills, a firepit, and herb garden.
Rich History Designed for Today's Market
We curated collateral for the Sales Center to position the residences for the market. Our branding features nods to the building’s rich history, enhanced with modern and timeless details to appeal to future residents.The wordmark features a customized serif typeface that references the well-known Chicago Tribune logo, with thinned strokes adding contrast and sophistication. A sans serif typeface complements the decorative serif, creating a timeless and clean combination. The color palette features understated shades of gray inspired by the building’s newspaper publishing legacy, and complementing the building’s architecture and interiors. To commemorate the historic tower’s Neo-Gothic architecture, we created an intricate sketch illustration of the landmark building and its beautiful adornments.
The Details
We curated collateral for the Sales Center to position the residences for the market.
The wordmark features a customized serif typeface that references the well-known Chicago Tribune logo, with thinned strokes adding contrast and sophistication.
The color palette features understated shades of gray inspired by the building’s newspaper publishing legacy, and complementing the building’s architecture and interiors.
Paired with harmonious neutrals, rich color palettes are drawn from the buildings exterior.
"The Gettys Group is known for hospitality design, so we took a luxury approach akin to a great hotel."
Ryan Schommer Sr. Director, Interiors: Bespoke
