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Trendline Issue 05: Playsumers

DateApril 25th, 2019 AuthorBennett Baker Share

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No matter the age on our IDs, we welcome it when brands invite us to engage in play. Play brings joy, joy leads to positive affiliations with a brand—and that leads to increased brand value.

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Hospitality Design: Outbound Hotels Debuts as a New Outdoor-Focused Brand

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Sixtysix Magazine: How a Chicago-Based Hospitality Group Designs Spaces Through Stories

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The Architect’s Newspaper: SCB converts Chicago’s Tribune Tower and surrounding media complex into luxury residences

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