When we partnered with Iskalo Development Corporation to renovate and rebrand the Lord Amherst Hotel in Amherst, NY, inspiration struck in the form of Frank C. Reikart, a legendary local from the early 20th century whose hospitality, entrepreneurship and colorful personality were famous throughout the town.
The brand personality of Reikart House captures its namesake’s notable grace and bubbly charisma. A musician, entertainer, inventor, barber, photographer and ice cream man, his multi-talented and affable nature translate into a hospitality experience peppered with unexpected moments of delight.
The interiors are designed to accentuate comfort with a touch of whimsy: elegant but approachable, the spaces exhibit the colonial revivalism of Duane Lyman’s original design while elevating Reikart House to a modern destination for locals and visitors alike. To perfectly integrate those classic and contemporary touches, we procured locally sourced furnishings that convey warmth with wink of fun.
The Vaudeville days of Frank, his wife Dolly and their monkey Jacko inspired Jazzboline, a local spot for ladies and gents to step right up and be astounded by culinary creativity.
Named for a banjo-like instrument of Frank’s invention—and the highlight of his performance—Jazzboline serves the perfect balance of invention and convention, flair without formality and thinking that’s way outside the (recipe) box.