Consumers’ heightened awareness of health and wellness has prompted hoteliers to reimagine their properties, and experts in design and branding are stepping up to help them understand and enact their next steps. Episode 277 of the Lodging Leaders podcast explores the variety of hospitality industry efforts seeking a path forward through COVID-19 and beyond—including The Hotel of Tomorrow® Project.
Originally born during another era of crisis, the project has been renewed and reframed to tackle the unique challenges that have arisen for hospitality in 2020. “We’ve taken a cue from the tech industry,” shared The Gettys Group CIO Ron Swidler, “and how they’re committed to constant reinvention.”
Listen to learn more about the origin of The Hotel of Tomorrow® Project, how it’s connecting disparate hospitality industry experts, and how the collaborative effort is looking past immediate solutions to take a longer view of our industry’s future.