Global Allies approached The Gettys Group to create a repeating industry event that gathers some of their top clients, hotel owners, brands and designers in one place to consider new perspectives, make connections, and gain insights into the future of the hospitality industry.
The Gettys Branding team acted as host, developed the look and feel of the event and drew up a list of ideation session topics. We curated renowned speakers, conducted in-depth interviews and hosted exploratory sessions for ideas on how to apply the principles of fast thinking to companies. We also put together a carefully selected guest list. Topics included commitment to ongoing innovation, competitor paranoia, cultural clarity & shared vision, perpetual fueling of marketing engines and start-up mentality & accountability.